April 13, 2007

Get help with your Marketing Plan

Marketing Plan Success has recently expanded its marketing plan writing resource library to include even more information and articles on writing a marketing plan. Here are some examples of the new articles available:

• Writing a Situational Analysis
• Analyzing your Macroenvironment
• The Marketing Mix
• Creating an Action Plan
• Complete Article Library >>

Don't forget to also check out our new article "Coming Soon: Advertising on Toilet Paper"! It's got some great ideas for expanding your marketing reach.

Posted by Jon at 8:30 AM | Comments (0) | TrackBack

April 11, 2007

Coming Soon: Advertisements on Toilet Paper

Original Source: Marketing Plan Success.

You can't watch a movie or play a video game without seeing products conveniently placed and advertised. Ads are on TV, websites, inside DVD covers, and even on EGGS! Advertising is everywhere…well, almost everywhere. There are still a few forgotten advertising opportunities that haven't been exploited to their fullest potential yet. If you're looking for some fresh advertising ideas, check out these ones from Marketing Plan Success. If advertising on eggs is acceptable, anything goes.

Parking Spots – They are everywhere and, as of yet, not sponsored. What are companies thinking?!? Supermarkets, stadiums, and malls could make a fortune by selling advertising space in their parking lots. The GAP would surely love to have people read about their Summer Sale as they pull into their parking space.

Fire Trucks & Ambulances – They drive around with their sirens blaring, demanding everyone's attention. Why not put this attention-getting scheme to good use by slapping some ads on the trucks? Could you imagine hearing the siren, turning your head, and seeing a fire truck decked out like the Oscar Meyer Weiner barreling down the street? It's ingenious!

Trash Cans – They're ugly, but everyone has to have one and you see them everywhere. Why not spruce up the curb on trash day by wrapping some advertising around your trash? Instead of ugly black, gray and green cans you could turn your neighborhood into a sea of colorful ads.

The Dentist Office – Dentists have people coming in all day who are forced to stare at the ceiling for hours at a time. Why not give them something to look at? Dentists could sell advertising space by the tile and made loads of cash! Patients would be thrilled because they'd have something to concentrate on besides their root canal.

Dogs – You shell out hundreds of dollars each month to take care of your pets. Why not make them earn their keep? People sell advertising space on their cars. You should do the same with your dog. Imagine how much attention your business would get if a dog was paraded through the city park each day dressed up like your company mascot.

And finally, our #1 forgotten advertising opportunity…

Toilet Paper – Ok, maybe you don't want people cleaning up with your company logo, but it's worth a try. It would definitely be memorable for the user! "Top-of-mind." That's what marketing is all about. Isn't it?

Discover how you can easily create a marketing strategy that works. Download Marketing Plan Success and finish your marketing plan today!

Posted by Jon at 3:18 PM | Comments (0) | TrackBack